Field Study to Crowne Plaza

For my core class, European Business Strategy, I went to the Crowne Plaza hotel. The trip to the hotel was our second field study. At the hotel, we learned about what makes this hotel so different from the other hotels in the chain. The biggest differentiation factor is the hotel's sustainable efforts. Originally, the management of Crowne Plaza wasn't too thrilled with Copenhagen's hotel desire to be sustainable, but now the Copenhagen Crowne Plaza receives a substantial amount of press. During our visit we received a 40 minute speech telling us about the hotel. The hotel's sustainable efforts include: using solar panels; recycling food for other purposes; having the house wine that is almost completely recycled (everything except the actual wine); and using lights that have microphone sensors, which will turn on lights when sound is heard. After our speech, we got to tour 3 rooms. We saw the normal room, the club room (a little bigger than the normal room), and a large room on the top floor. The rooms were amazing! I wish I could have stayed there. After the tour, our field study was over.